Don’t underestimate the power of one of the newer forms of media: YouTube reaches more people aged 18-49 than any traditional cable or TV network. With over 30 million visitors and 5 billion videos watched daily, YouTube popularity is skyrocketing.
But with so many videos to choose from, how can you get people to watch yours? One of the keys to getting views on a social media platform like YouTube is having an enticing YouTube thumbnail.
Creating good thumbnails is an art and takes practice. Here are 5 tips that will help you start making interesting and clickable thumbnails for your videos.
1. Bright or Contrasting Colors
Choosing bright background colors will help your video stand out from both the white background of YouTube, but also amongst the other videos.
If bright colors don’t fit the feel of your video, you can also consider making the contrast of the colors and shades more dramatic. Pictures that are too dark won’t catch the eye of a viewer; upping the contrast or using contrasting colors will make it more interesting and eye-catching.
If your video doesn’t have any bright colors, you can create your own YouTube thumbnails with editing software and change the background colors there.
2. Keep It Simple
People have the tendency to make thumbnails too busy and cluttered with emojis, text, people, ten different colors, etc. This is overwhelming to a viewer, which will cause them to ignore the video.
Keep the thumbnail simple and clear. Limit yourself to a few colors and make text short and sweet.
3. Feature a Face
If possible, feature a face in the thumbnail. Studies show that when viewers make eye contact with another face or simply look at another person’s face, they form a connection. This will make them more likely to click on the video.
4. Show Emotions
Leading off the previous tip, it’s also a good idea to display emotions in your thumbnail. Displaying a person smiling big, crying, upset, shocked, or whatever other emotion will pique a viewers interest.
People are interested and invested in other people’s emotions. Seeing this in a thumbnail will draw in a viewer and make them want to see the outcome and the reason for that emotion.
5. Don’t Clickbait
Clickbait is defined as displaying something that’s misleading or outrageous in order to get someone to click on the video or article. While this might seem like a good way to drive up traffic or views, people are actually very good at spotting clickbait and avoiding it.
Clickbait will also cause viewers to lose trust in your videos and content, which will make you lose views in the long run. You’re better off keeping your thumbnail relevant to the actual video topic than trying to mislead viewers just to get views.
Create a Click-Worthy YouTube Thumbnail
You could have the best video in the world and have it mean nothing if no one watches it. That’s why creating a YouTube thumbnail is so important: it’s what gets people to watch your content.
Hopefully, these 5 tips can help you create the best thumbnails and gain more views.
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