With the cost of car insurance being what it is, people want to make sure they get the best deal. This takes a lot of time and digging.
Which is good for you, because you need to generate insurance leads.
Here, we’re giving you three of the best insurance lead generators to use in your business.
Let’s say you’re a savvy insurance agent. What’s the number one way to generate leads?
In fact, 83% of respondents in 60 countries say they trust the recommendations of friends and family.
One way to get these is through direct requests. It’s simple, actually–asking your clients to recommend you to their friends, family, colleagues, and acquaintances. Most people wouldn’t think about recommending a product or service unless they’re asked, so it doesn’t hurt to prompt them.
Think of it like building a partnership. You’ve already built a partnership with them once, why not expand it further?
Similarly, you can develop partnerships with other businesses. You can either agree to recommend each other’s services or pay each other for leads.
This is part of network development, which is an invaluable marketing tool.
You might be getting a sense of the lay of the land. So you can probably guess your next best option for generating leads.
Sponsorship isn’t just a way of generating useful business partnerships. It’s a way of showing your community that you’re invested in the development of local businesses, which is great publicity.
However, when you decide to sponsor a business, make sure to keep your target audience in mind. It won’t do you much good to get publicity to the wrong audience.
For example, if your clientele is primarily in their 40s, it won’t do you much good to sponsor a kids station.
You should also make sure that the business you’re sponsoring aligns with your business values, as your name will be associated with everything said and done there.
3. Web Marketing
Finally, if you’re a company like Call Wiser Car Insurance Comparison, how do you think most of your clients will find you?
Online. Which means you need to market to them online.
Don’t believe us? 97% of Internet users search for local businesses online, and 9 out of 10 people call or visit a business once they find it online.
The first step is having a website. This will tell clients who you are and what you do.
From there, you can expand your reach to include SEO, social media marketing, pay-per-click advertising, and listing in local directories like Google My Business.
Boosting Your Business Beyond Insurance Leads
Your business is insurance leads and helping people find the best car insurance for their needs.
Our business is helping you succeed.
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