Are you in advertising? Do you spend your days crafting copy or spend hours trying to decide on packaging? You know the struggle.
Trying to sell the same thing over and over in different ways is an almost impossible task.
Get some comic relief with these advertising quotes below.
The Rule? No Rules
In advertising, there’s never anything you can do that is 100% right. There is always a last minute tweak you could have made, an extra qualifier needed for your target audience, or more money you could have spent.
All that to say, it’s not a perfect science. Ask Mike Moran, what are the rules to marketing? There are none!
“Search marketing and most Internet marketing, in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.” – Mike Moran
“Asked about the power of advertising in research surveys, most agree that it works, but not on them.” – Eric Clark
Writing copy is a hard job. You can stare at the screen and look up synonyms to never find the perfect word, maybe it doesn’t even exist! You know who understood that trouble?
Legendary American Author Mark Twain. Here’s a great quote from him about finding the right word:
“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.”
What a great example, can you imagine using the word lightning instead of lightning bug while you design a pamphlet? Yikes.
Ever done something perfect and you want to keep going? The same works with copywriting.
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” – Leo Burnett
Inviting Yourself In
Any time you pay for a TV or Radio ad, you’re forcing yourself into someone’s life. Here’s a funny quote that gives an example:
You have to invite yourself in – and appeal to two people for every person:
“The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be.” – William Feather
You have to appeal to two people for every person – in their living room. The goal is to pull them in.
“Every time a message seems to grab us, and we think, ‘I just might try it,’ we are at the nexus of choice and persuasion that is advertising.”- Andrew Hacker
Advertising Quotes Are a Great Source of Inspiration
The gist of marketing sounds easy, but in reality, advertising is one of the hardest jobs in the commercial sector. These advertising quotes give a glimpse into an advertisers day to day life.
We love quotes, they’re one of the best ways to get a story in a few sentences. Check out our other quotes – you could read them for days!